More than 663 million people worldwide are affected by deadly dirty water—an issue most Americans never have to think about. Charity: Water and DigitasLBi set out to raise awareness of the issue by bringing it straight to people's social media feeds via BuzzFeed Tasty, a video cooking series with 62 million followers on social media.
Small Business Saturday was founded by American Express in 2010— to help support small businesses and the communities that love them. Since then, it’s become an annual holiday shopping tradition that leaves many feeling inspired to Shop Small year-round.
Taco Bell surprised customers when it wiped out its social media channels to promote the launch of their mobile ordering app. Twitter, Facebook and Tumblr pages were "blacked out" with a single post promoting the hashtag #onlyintheapp, effectively driving followers to the app.
Feed Your Resolution
Make more time for friends with time-saving meals. Get back in the gym with snacks that fuel your workout. Stress less with foods that literally make you happier. At Whole Foods, resolutions are easier to swallow when they taste good. So this January, get ready to Feed Your Resolutions.
IT JUST IZ.
In an effort to get a generation of dark-socializing, identity exploring, hack-loving teens thirsty for IZZE Fusions, we gave them a personal alter-ego chatbot on Kik Messenger, fueled by IZZE cans. Meet the SortaYouSortaNotSorta Bot. Why? Just because. To mess around. To put yourself out there. Why ask why? It just iz.
New Business Win
Imprint by Volvo
Imprint uses biometrics and bluetooth in automobiles to stop texting at the wheel.
Future Lions 2014 Submission